ESAAD, which celebrated its third anniversary on March 13, is a loyalty programme offering exclusive privileges, discounts and promotions to members of the Dubai Police and employees at UAE government entities who are cardholders. The programme aims to enhance the quality of life and engagement for employees of Dubai Police and their families, and other government departments.
“Etisalat is honoured to have the privilege of partnering with ESAAD in this great initiative to celebrate Emirati Children’s Day. This collaboration stems from Etisalat’s corporate social responsibility (CSR) pillar of community involvement and engagement. We would also like to take this opportunity to congratulate ESAAD on its third anniversary and look forward to more joint initiatives in the future.”
Dr Ahmed bin Ali, Group Senior Vice President, Corporate Communications, Etisalat
“This collaboration with Etisalat, a strategic partner of Dubai Police, reflects a mutual endeavour to serve all segments of society and aims to achieve the values of happiness in our society. We expect that this collaboration will lead to more joint initiatives at various national events and occasions. As 15th of March marks Emirati Children’s Day – an occasion full of happiness and joy for children – we are proud to offer them with up to 70% discount at children’s entertainment centres and retail stores in the UAE in line with our third anniversary on 13th of March.”
Mona Al Ameri, Head of the ESAAD committee
