The organization is particularly enthusiastic about ‘Ultimate Love’ which will offer 16 singletons cohabiting and engaging in different activities in order to find their missing rib at the end of the show. The show is the first local reality show for the video entertainment company that first introduced us to the alluring and dramatic reality show Big Brother Africa and Big Brother Naija in the past two decades.
With the big success recorded on Big Brother Naija last year, the organisers are taking a longer shot, focusing on a concept that would leave the audience in a sweet and comforting state. “Reality TV shows are immensely popular because they showcase real people experiencing real life happenings and situations, thus connecting with viewers and fans on a personal and relatable level. There are fewer things realer than love, and Ultimate Love, our new and exciting reality show celebrates this,” commented John Ugbe, the company’s Chief Executive Officer, MultiChoice Nigeria.
Indeed, Nigerians love reality shows that have elements of love. Most of the competitors who have always captivated viewers fall into two categories, those who are dramatic and those who are in love. A good example is the love matches that always happen with each edition of Big Brother Naija. There was the love story of Teddy A and Bam Bam in 2018 which finally ended in a marriage last year. The “Pepper Dem” season had Mercy and Ike. These love stories helped increase the popularity of the candidates as well as the show.