In a recent announcement, First National Bank disclosed that they have been recognized as the most valuable financial services brand amongst the Kantar BrandZ Top 30 Most Valuable South African Brands. FNB also disclosed that this has been awarded to them for the third year in a row.
Our brand is something that we carefully nurture, because it reflects our devotion and commitment to serve customers and society at large. It’s a pledge that we will be there, through thick and thin, to provide them with the help they require, not just to get them through tough economic times, but more crucially, to help them realise the full potential of their money to create the lives and futures they seek and deserve.
Since its formation in 1838, our organisation has been founded on this commitment. And while our name, logo and corporate identity have steadily evolved over the years to reflect the changing environment in which we operate, our commitment to the promise of ‘help’ remains as strong as ever. In fact, it’s stronger than ever,” Celliers explains.
We are honoured to earn recognition for the stature of our brand among customers and the public. The accolades validate the effectiveness of our efforts to help customers through our reliable digital platform and interfaces. As we accelerate our journey, we also recognise the significance of brand agility, relevance and evolution in our drive to continue addressing the needs of our customers and assisting them with their aspirations and dreams.
Jacques Celliers, CEO, First National Bank
