MTN Group, with operations in 17 countries across Africa, has been ranked the number one African brand and among the top 10 brands on the continent in the annual Brand Africa 100 survey.
At a ceremony in Lagos to mark Africa Day on Wednesday 25 May 2022, Brand Africa said that MTN was the #1 African brand in both the spontaneous recall (where respondents are asked to name a brand across any category and region) and prompted recall (where respondents are guided to recall an African brand) rankings. This is the first time MTN has scooped both awards.
MTN was also named the highest-ranking telecoms brand on the continent.
We are humbled by the recognition and remain focused on playing a leading role in building a more digitally inclusive society across Africa. Using our brand power, distribution footprint and best-in-class connectivity infrastructure, we are working to facilitate a real change in the continent’s digital and financial inclusion.
Sincere thanks to our customers, MTNers, and all other important stakeholders for your ongoing support.Ralph Mupita, President and CEO, MTN Group
The Brand Africa awards came at the same time as the release of Brand Finance’ Africa 150 2022 report, which showed that MTN had retained its position as the most valuable African brand. Assigning MTN a brand value of US$4.0 billion, up 49%, it said: “Apart from telecommunications, the leading brand has diversified its services into fintech and mobile money across Africa. MTN’s Mobile Money (MoMo) application is performing exceedingly well and overtook its competition.”
As part of MTN’s refreshed strategy – Ambition 2025: Leading digital solutions for Africa’s progress – early in 2022 MTN overhauled its brand. It has a new visual identity, which is modern, simple, bold and digitally dynamic, challenging consumers to act today to enjoy the benefits of progress tomorrow with its “what are we doing today campaign”.
They encourage us to work harder to deliver on our purpose of enabling the benefits of a modern connected life to everyone.Bernice Samuels, Executive for Marketing, MTN Group
In particular, I would like to thank our 276 million subscribers and 16 390 employees for ensuring that MTN remains the top African brand.Ralph Mupita, President and CEO, MTN Group