MTN has retained its top position as the country’s most valuable brand in the 2022 Brand Finance South Africa survey, the world’s leading independent brand valuation and strategy consultancy. For the eight consecutive years MTN has maintained its leadership position while the company’s brand value increase by 34% to reach R59.8 billion. Brand Finance also upgraded MTN’s brand strength from AAA- to AAA.
The survey attributed MTN’s robust performance to increases in data spending which is in line with global trends of growing data demand and consumption. The Brand Finance survey credited MTN’s solid growth to the substantial capital expenditure that funded network improvements with over R10 billion invested toward network infrastructure in 2021, saying it represented a strong return on investment. The survey found that MTN displayed market resilience despite economic instability due to Covid-19 pandemic.
“We have invested in our network to ensure we offer our customer’s the best experience in South Africa – this is why we are known as SA’s best network. We have also outlined a strong growth roadmap rooted in our goal to offer the best customer experience, driving data and digital growth and achieving technology excellence within our market.
With the current refresh of the brand we are well positioned and reenergised for the future to offer our customers value and best services. We are very proud of our ability to stay on track and to achieve our strategic objectives, retaining this title for the eight-year running.”Nomsa Mazibuko, General Manager: Brand and Communication, MTN SA
MTN SA’s overall service revenue grew by 6.5% in the past year, with data revenue increased by 13.1%.
The recognition comes at the right time where the company plans to invest a further R6 billion toward Modernisation of Network South Africa project (Monza), which aims at upgrading and modernising network infrastructure across the country. “As all this expansion occurs, quality remains the top priority with the aim to deliver a superior, reliable network experience to all South Africans, especially as the fourth Industrial Revolution gains momentum,” concludes Mazibuko.