Safaricom in Talks with Amazon to Increase its Global Reach with M-Pesa Integration

In an attempt to expand its global reach, Kenya’s leading telecom, Safaricom is in talks with the global e-commerce giant, Amazon.

Copyright World Economic Forum www.weforum.org / Matthew Jordaan

These talks are reportedly directed towards integrating M-PESA as one of their payment options. 

Following the partnership, Kenyans will be able to pay for products on Amazon using M-PESA. The move is expected to help Safaricom increase its M-PESA revenues which declined by 2.1 percent to Ksh.82. 64 billion in the financial year ending March 2021. 

M-PESA accounted for 33.0% of the total Safaricom’s service revenue down from 33.6% last year, impacted by the waiver of the Peer-to-Peer (P2P) transactions fees

This is not the first time Safaricom will be entering into a partnership with Amazon. In February last year, it announced a partnership with Amazon Web Services, which saw the telco become a  reseller of AWS services in Kenya and throughout East Africa. 

Safaricom CEO Peter Ndegwa Peter also made this announcement during the official release of the company’s 2021 FY results last week. 

“We chose to partner with AWS because it offers customers the broadest and deepest cloud platform, overall commitment to security excellence, and a strong culture of customer obsession.” 

Michael Joseph, Chairman & Non-Executive Director at Safaricom

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