beIN launches new packages and TV channels and enhances user experience

Brand new sports and entertainment channels join beIN’s family favorites and on-demand options, with new packages giving better value to subscribers .

In a milestone moment for the global sports and entertainment broadcaster, beIN MEDIA GROUP has announced a host of upgraded packages for its millions of subscribers across the Arab world; combining brand new content and family favourites to suit every viewer’s needs – as well as an exciting facelift to the User Interface (UI) on its set-top-box (STB).

The newly designed packages, launched on Monday 1 March, provide subscribers with great benefits and a plethora of options suited for all content needs, whether in sports or entertainment, live TV, or on-demand. The new packages that replace the Basic, Entertainment, Sports, Premium and Elite packages are:


Bringing families together with their favourite programs including movies, series, family content, sports content such as tennis, NBA, Olympics and much more. The “TOGETHER” package offers 70 channels of sports and entertainment and a monthly $8 bonus credit on the beIN ON DEMAND STORE and beIN BOX OFFICE channels.


Invites viewers to kick-off their journey with great sports competitions and leagues including Spain’s LaLiga and France’s Ligue 1, premium movies, and family content. The “KICK-OFF” package includes 78 channels of sports and entertainment, complimentary access to beIN CONNECT and monthly $12 bonus credit on the beIN ON DEMAND STORE and beIN BOX OFFICE channels.


immerses viewers in the biggest sports leagues and competitions, including the UEFA Champions League and English Premier League, as well as the latest entertainment content. The “PREMIUM” package includes 90 channels of sports and entertainment as well as complimentary access to beIN CONNECT and monthly $16 bonus credit on the beIN ON DEMAND STORE and beIN BOX OFFICE channels.


This package offers the ultimate beIN experience of outstanding and exclusive content, with 4K ultra-HD viewing. The “ULTIMATE” package includes 99 channels of sports and entertainment, complimentary access to beIN CONNECT, monthly $20 bonus credit on the beIN ON DEMAND STORE and beIN BOX OFFICE channels, as well as access to a new pay-per-view (PPV) feature, allowing viewers to enjoy more flexibility while watching UEFA Euro 2020, Copa America 2021, Africa Cup of Nations (AFCON) and FIFA World Cup Qatar 2022.

“We are extremely delighted to announce these new and enhanced packages for our subscribers across the region. As families gather around the television during the holy month of Ramadan, as well as a summer full of world class sports content including the UEFA Euro 2020 and Copa America 2021 coming up, it is the perfect time to subscribe to beIN. Our new smarter and simpler packages offer subscribers more sports programming, more entertainment content, brand-new channels, and exciting new features. We have also introduced a new and simpler interface on all PVR and 4k set-top-boxes, so that finding all of this great content is easier than ever before.”

Mohammad Al-Subaie, Acting CEO of beIN MENA

New Exclusive Sports and Entertainment Channels

The introduction of brand-new channels including beIN SPORTS 1 Premium, 2 Premium and 3 Premium will also be an exciting spectacle for sports fans as the three channels will be dedicated to broadcasting all live matches including world class studio coverage of the biggest leagues and best tournaments. beIN SPORTS will also introduce two additional premium pop-up channels XTRA1 and XTRA2 on its PREMIUM and ULTIMATE packages – offering diehard sport fans exclusive access to top European leagues including the English Premier League, UEFA Champions League, UEFA Europa League, LaLiga, Ligue 1 and more – in three different languages (Arabic, English and French).

beIN also promises a special Ramadan this year with exclusive entertainment content for all ages with series and movie channels such as beIN DRAMA, beIN SERIES and beIN MOVIES as well as lifestyle channels such as FATAFEAT and beIN GOURMET and children’s channels beJUNIOR, JEEMTV and Baraem. beIN’s partnership with ViacomCBS also introduces new music channels MTV 80s, MTV 90s, and MTV Club – as it continues to enrich its content with new channels, offering subscribers in MENA the best entertainment experience.

With the new packages, all subscribers will also get access to a catalogue of more than 2,000 titles of movies, series, sports, and family content – all they need to do is connect their set-top-box to the internet and enjoy a great world of entertainment.

Guaranteed Maximum Value

As part of its new packages, beIN is offering its popular TV-Everywhere services via its OTT beIN CONNECT platform to more subscribers, maximizing the value given back to viewers of the KICK-OFF, PREMIUM and ULTIMATE packages through thousands of hours of catch-up television, and 24/7 streaming.

In addition, viewers have the chance to subscribe to a host of new beIN offers including the summer early bird promotion for a chance to watch the best exclusive sports tournaments on air this summer including UEFA Euro 2020 and Copa America 2021 and get 3-month complimentary access to the ULTIMATE package – where subscribers have access to 99 channels of sports and entertainment content. For more information on beIN’s offers, visit

Viewers can also subscribe to the new PREMIUM package today and get a free PVR Plus (personal video recorder) set-top-box and free delivery – or subscribe to the ULTIMATE package and get a free 4K box and free installation.

Enhanced User Experience

beIN MEDIA GROUP has also launched its new proprietary user interface on all PVR and 4K set-top-boxes to enhance viewer experience, enable customized navigation, and make it easier for users to access beIN’s world renowned sports and entertainment content.

The global broadcaster has always sought ways to enhance and optimize the TV viewing experience for its customers and the new set-top-box user interface is another step towards this goal. The new user interface has a more modern and stylish look with an improved and organized menu. It is faster and easier to access all the set-top-box features, with more convenient navigation. beIN has also given more control to the user through box functions, making it much easier for any family member to navigate the available options.

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