Telecoming implements Evina’s Eyewitness technology to secure subscriber acquisition

The company announced the implementation of Evina’s Eyewitness technology in its digital advertising campaigns.

Telecoming, a leader of monetization technology for digital services, develops and deploys technology for User Acquisition in the mobile environment. The company’s statement says that they are genuinely committed to fighting against mobile ad fraud that can imply $ 20bn in losses this year (according to our partner Juniper Research).

This technology identifies malicious traffic and behaviour to protect the user and optimize digital marketing investments. ‘Eyewitness’ records the user acquisition process to guarantee transparency during the mobile purchase process.

“Direct Carrier Billing is the payment technology with the most significant potential in acquiring customers due to its simplicity in the process. To place it at the forefront of the mobile industry, we need to keep transparency and security in every transaction.”

Roberto Monge, COO of Telecoming

In Europe, 95.2% of smartphone users browse the mobile Internet, and in Africa and the Middle East, this ratio is around 93%. Just this year, the global figure for Internet display ads viewed on smartphones will exceed 31,300bn, and in two years it will reach 40,400bn. Mobile display ads investment will be over $ 27,480M in 2021 and will surpass $ 34,000M in 2023.

Our partners can trust Telecoming’s good work, not only in payment security but also in managing the entire value chain, from user acquisition to customer service. We rely on technology to differentiate ourselves in the digital environment, and we are constantly developing innovations around DCB.”

Roberto Monge, COO of Telecoming

Experts on DCB since 2008, the company remains committed to fighting fraud in the digital world to lead the economics of entertainment digital services.

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