DStv signs 5 years title sponsorship deal for PSL premier division

The PSL has transformed into a top 10 league globally after the 2007 broadcast rights’ deal, growing the best local players and attracting star from continent and beyond African shores.

Over the years the PSL has created stars on the field of play that have brought joy to millions of South Africans, so too has DStv, creating platforms for stars to flourish and entertain. Football and entertainment are entrenched in the South African experience.

Added to this has been the MultiChoice Diski Challenge reserve league, from which players such as Percy Tau and Lyle Foster have gone on to excel internationally. For PSL Chairman Dr Irvin Khoza, the establishment of the DStv Premiership is a natural evolution to the relationship and will be a powerful synergy, in what it brings for the football supporters. The DStv Premiership marks an elevation of South Africa’s Premier Soccer League bringing together the best of sport and entertainment.

Expanding football’s reach

As the PSL continues to innovate with a quest to improve its product, it will have a full backing of DStv, whose offering require an abundance of local content. There is no “them and us”.We are joined at the hip to produce enhanced consumption of the best product for our deserving supporters.”

PSL Chairman Dr Irvin Khoza

MultiChoice Group CEO, Calvo Mawela believes the deal between DStv and the Premier Soccer League speaks to the essence of who and what the two organisations represent.

The DStv Premiership is the coming together of two brands that connect South Africans emotionally. Whether you are watching the best of local football or the best local entertainment, the passion for both is unmatched.

MultiChoice Group CEO, Calvo Mawela

“As part of this new chapter in South African football, the DStv Premiership strives to reach every community in South Africa, both existing PSL loyalists and emerging new groups. Babize Bonke is our call to all South Africans to come together in the experience of a common passion. This affiliation is special because it is the only affiliation that is as appealing to the young as it is to the old. It is the only affiliation that cuts across race, gender, creed, culture and political affiliations in the manner that it does,” says Dr Khoza.

With the DStv partnership the PSL aims to expand football’s reach deeper and wider. This league is for every South African and every community represented in our uniquely diverse nation.

More News