This initiative, which sought to cushion Kenyans against the economic impact of the COVID-19 pandemic, saw over 600,000 customers donate points equivalent to over KES 330 million at over 40,000 Lipa na M-PESA merchants across the country.
Food and household items, solar-lighting solutions and entertainment accounted for most of the points redeemed, while Kenyans also donated their points as a show of goodwill, with over KES 150 million being redeemed from points transferred from one person to another.
I commend Kenyans for standing with each other during this time of need. Even as Bonga for Good comes to an end, we are cognizant that a lot of Kenyans still need to access essential goods and services, that is why redemption of points at Lipa Na M-PESA merchants will remain a permanent feature of our loyalty scheme.Peter Ndegwa, CEO, Safaricom
Following conclusion of the initiative, customers can continue redeeming their Bonga points for goods and services at over 140,000 Lipa Na M-PESA merchants countrywide at KES 20 cents per point.
In addition to purchasing goods and services, customers can also use their points to access a range of devices and accessories at any Safaricom shop or dealer outlet as well as airtime and data bundles available on the *126# USSD.
The Bonga loyalty scheme was introduced in 2007 with enrolled customers accumulating a point for every KES 10 spent on services on the Safaricom network.