U.S. e-commerce leader Amazon.com (AMZN.O) is deepening its commitment to South Africa, as announced by its regional marketplace head on Thursday. This development marks a significant step following Amazon’s initial expansion into Sub-Saharan Africa just four months ago, reported Reuters.
Analysts suggest that South Africa, recognized as Africa’s most advanced economy, serves as an ideal gateway for broader African market entry. This strategic move aligns with Amazon’s broader growth plans on the continent, positioning the company to leverage South Africa’s economic advantages to drive further expansion across Africa.
