The Broadcast Research Council of South Africa (BRC) has reportedly announced significant updates to its television and radio audience measurement programmes. This move comes after an independent review revealed that the weighting efficiency of the most recent TV Establishment Survey (TV ES) was insufficient, signaling the need for improved accuracy in audience metrics.
The BRC, responsible for providing data that helps broadcasters and advertisers make informed decisions, is committed to ensuring the highest standards in its research methodologies.
With these changes, the BRC reinforces its dedication to delivering valuable and reliable data, supporting the media industry’s growth and helping stakeholders better understand audience behaviors.
