OmniRetail has announced on Linkedin a significant leadership addition as it prepares to expand into Francophone Africa. They have appointed Steve Dakayi-Kamga as the Country Head for Ivory Coast. This move marks a key step in the company’s strategic growth plans within the region, which is poised for robust economic development.
Steve Dakayi-Kamga, an experienced leader in e-commerce, brings a wealth of expertise to his new role. With a decade of experience, including founding SimpleMarket Inc. (BetaStore.co) and leading commercial and fulfillment efforts at Jumia, Steve’s background will be instrumental in driving OmniRetail’s success in the new market. His extensive knowledge of the sector and deep understanding of logistics and e-commerce dynamics make him a valuable asset as the company ventures into Côte d’Ivoire.
OmniRetail’s expansion into Francophone Africa reflects its commitment to growth in regions with immense potential. The area’s stable currency and rising middle class, coupled with evolving consumption habits, provide a fertile ground for economic progress. This strategic move supports OmniRetail’s long-term vision of profitability through strong partnerships and an asset-light business model, positioning the company for sustained growth in one of Africa’s fastest-emerging regions.