In a recent post on X, Eng. John Kipchumba Tanui, MBS, Principal Secretary of the State Department for ICT and Digital Economy of Kenya, shared insights from his tour of INUA AI Solutions. During the visit, he explored the immense potential of the digital media landscape and its significant role in job creation within Kenya. INUA AI Solutions, a company that outsources professional media services, cybersecurity, digital innovations, customer engagement, and data science for global clients, primarily from the United States, was spotlighted for its contributions to the sector.
The digital media market is led by the United States, which generated a staggering revenue of $174.7 billion, followed by China with $118.8 billion, and South Korea with $13.3 billion. The vast difference of $161.4 billion between the United States and South Korea highlights the dominance of the U.S. in this field.
INUA AI Solutions has made a significant impact on Kenya’s job market, employing over 250 young people and positively affecting thousands more. This company exemplifies the potential for growth and innovation in the digital media sector, emphasizing Kenya’s strategic position in the global digital economy.
