Ericsson and Mobily Extend Partnership, Introduce AI for Autonomous Operations

The extended agreement integrates AI and ML to optimize Mobily’s network, enhancing service quality and efficiency.

Ericsson and Etihad Etisalat (Mobily) have extended their managed services agreement for a further three years to leverage next-generation Artificial Intelligence (AI) and Machine Learning (ML) for autonomous operations.

Boosting Mobily’s digital transformation journey, the extended partnership will focus on introducing AI, ML and automation use cases across Mobily’s network to enable data-driven and intelligent operations.

The data-driven operations aim to optimize processes, enhance operational and service metrics, and reduce time-to-market, ensuring Mobily consistently delivers high-quality services, elevates customer experiences, and enhance efficiency.

At Mobily, we are committed to supporting digital transformation initiatives across the Kingdom of Saudi Arabia’s public and private sectors in line with the aspirations of the Saudi Vision 2030. Our long-term partnership with Ericsson enables us to enhance our infrastructure by introducing the latest technologies, boost the capabilities of our networks and strengthen our competitiveness in the Saudi telecom market, unlocking new possibilities for our customers.

Alaa Malki, Chief Technology Officer, Etihad Etisalat (Mobily)

As part of their ongoing partnership, Ericsson has enhanced Mobily’s performance with its state-of-the-art cognitive software portfolio for predictive and automated network management, powered by AI software solutions.

We are excited to contribute to a digitally empowered Saudi Arabia through our partnership with Mobily, building upon the foundation of Saudi. Vision 2030.  We do this several in ways through our nearly two-decade long relationship of delivering leading-edge innovations.  Our latest, Ericsson’s AI-powered managed services navigate complexity, will ensure reliable and adaptable networks for today’s dynamic needs and empower Mobily to offer exceptional experiences for its customer.

Ekow Nelson, Vice President, Ericsson Middle East and Africa

Ericsson has been Mobily’s partner of choice for connectivity optimization for almost two decades, signing a managed services contract in 2006. The extension reinforces the partnership between Ericsson and Mobily and reiterates Ericsson’s long-term commitment to supporting Mobily in its digital transformation journey.

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