Cell C Appoints Darius Badenhorst as Chief Growth Officer for Strategic Business Expansion

Cell C appoints Darius Badenhorst as Chief Growth Officer, leveraging his expertise for strategic business expansion and innovation.

Cell C has solidified its executive team with the appointment of Darius Badenhorst as Chief Growth Officer, effective February 2024. His exceptional track record and 14 years’ experience in Financial Services and Telecommunications bring a new level of ability to propel Cell C’s growth and innovation strategies.

As Chief Growth Officer, Badenhorst will be responsible for overseeing crucial areas of business development, customer retention, and customer relationship management throughout the value chain and lifecycle to further accelerate growth. His extensive background in quantitative analysis and financial engineering will be instrumental in navigating the evolving telecommunications landscape.

We are very excited to welcome Darius Badenhorst as our new Chief Growth Officer. His outstanding achievements, innovative mindset, and technical acumen make him an asset to our team. With him on board, we are well-positioned to execute our growth strategy and deliver exceptional services to our customers.

Jorge Mendes, CEO, Cell C

Badenhorst joins Cell C from Vodacom after a decade of service, where he excelled across multiple roles within the commercial and finance teams.  His successful endeavours underscore his ability to drive growth through innovative strategies and platforms. He started his career at Bridge Loans (Pty) Ltd, where he played a pivotal role in setting up the Analytical and Business Reporting environment.

During his tenure at Vodacom, he led the development of the successful Just 4 You personalisation platform, generating substantial revenue growth. His proficiency in innovative technologies, such as AI and Robotics Process Automation, delivered remarkable process improvements and operational efficiency gains culminating in the establishment of a department boasting a high volume of integrated bots. As the Managing Executive for Base Growth, Loyalty & Retention at Vodacom, he created platforms responsible for the significant increase of revenue and customer engagement such as the innovative VodaBucks rewards program, a loyalty platform benefiting all Vodacom customers.

In addition to his professional achievements, Badenhorst holds a BSc degree in Actuarial Science and Financial Mathematics, complemented by a BSc Honours degree in Financial Engineering and Mathematics. His appointment reinforces Cell C’s vision for sustainable growth and innovation and highlights its commitment to attracting top talent. As the telecommunications industry continues to evolve, Cell C remains focused on driving growth and profitability by delivering value to consumers, innovative solutions, and providing outstanding customer experiences.

I am looking forward to joining Cell C and contributing to its future success. The telecommunications industry is undergoing rapid transformation, and I am keen to leverage my expertise to drive innovation, growth, and deliver exceptional value to our customers.

Darius Badenhorst, Chief Growth Officer, Cell C

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