Sony Invests in Africa’s Gaming Growth with Strategic Investment in Carry1st

Carry1st secures investment from Sony Innovation Fund to drive gaming growth in Africa’s burgeoning market.

Carry1st, Africa’s leading game publisher and digital commerce platform, announces a strategic investment by Sony Innovation Fund, the venture capital arm of Sony Group Corporation (“Sony”). Carry1st is the inaugural investment out of Sony Innovation Fund: Africa, which was established by Sony as an initiative to support the growth of entertainment businesses in Africa.

Driven by rapidly increasing technology adoption, Africa’s gaming industry has over 200 million unique players and is set to reach a market size of over $1 billion in 2024, according to data from Newzoo and Carry1st. While there is limited formal console presence, Africa presents an incredible growth opportunity for this sector, particularly with the rise of live services.

We are thrilled to join forces with Sony Innovation Fund: Africa. The relationship will help Carry1st to drive the future of gaming in Africa. At Carry1st, we believe that the African console market is a massively underestimated opportunity. Our distinct regional capabilities, paired with Sony’s expertise in gaming and entertainment, creates a powerful combination. Together, we hope to bring the best games in the world to players across Africa.

Cordel Robbin-Coker, CEO and Co-founder, Carry1st

We are excited to welcome Carry1st as our first investment in Africa. We believe there is tremendous untapped potential for the gaming market in Africa, which we hope to experience and contribute to through our investment in Carry1st. We look forward to working closely with Carry1st’s world-class management team to support the company’s growth and explore potential business opportunities with Sony Group companies.

Antonio Avitabile, Managing Director – EMEA, Sony Ventures Corporation

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