ST Engineering iDirect’s Focus for Africa’s Evolving Connectivity Needs

In a conversation with TechAfrica News, Craig Bowley discusses ST Engineering iDirect’s commitment to Africa, showcasing satellite solutions for seamless connectivity and innovation.

At Africacom 2023, Craig Bowley, VP of Sales for EMEA at ST Engineering iDirect, discussed the company’s enduring commitment to Africa, maintaining on-the-ground resources and engaging with customers at events like Africacom. He highlighted key products showcased, including broadcasting remotes, IoT solutions, and a triband Starlight terminal. Bowley emphasized seamless technology integration for existing customers and addresses the pivotal role of satellite technology in bridging connectivity gaps in rural Africa, citing the company’s recent deployment of the Skyflow ecosystem in Peru for education and content delivery.

In Africa, where 8 out of 10 people own a mobile phone, cellular connectivity is a major player. While traditional networks may not reach rural areas, satellites provide a swift solution. We’re part of the ecosystem, collaborating with MNOs to bridge the gap, especially as Africa moves into 5G.

Craig Bowley, VP of Sales for EMEA, ST Engineering iDirect

Looking ahead, Bowley outlined the company’s contribution to the satellite industry’s future, aligning with 5G standards for a seamless operation in the evolving technological landscape. The interview underscores the company’s dedication to digital transformation, connectivity, and ongoing innovation in satellite technology.

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