South African fintech company Mukuru has joined forces with online learning platform Digemy to provide essential financial literacy education to its customer base. This collaborative effort introduces the “Mukuru Money Matters” educational platform, which offers free financial literacy training not only to Mukuru’s customers but also to the wider public.
Initially accessible through WhatsApp, the Money Matters platform focuses on four core themes: fundamental money and wealth concepts, the significance of saving, essential budgeting skills, and responsible credit and debt usage. The aim is to empower individuals with practical knowledge for making informed financial decisions.
Mukuru’s CSI manager, Deidré Vrede, emphasizes the critical role of financial education in genuine financial inclusion. While technology facilitates access, Vrede contends that financial literacy is the linchpin for empowering real financial participation.
The partnership aligns with Mukuru’s commitment to guide its customers toward comprehensive financial well-being, particularly as they transition from traditional cash transactions to more advanced digital solutions.
Kobus Louw, the founder and managing director of Digemy, underscores the synergy between the two tech-driven companies, both dedicated to making a tangible impact through education. The collaboration capitalizes on their respective strengths to drive positive change in the lives of consumers.
By leveraging technology and shared values, Mukuru and Digemy endeavor to bridge knowledge gaps and foster financial empowerment, positioning education as a catalyst for meaningful transformation.