Jumia Kenya Welcomes Charles Ballard as its New CEO

Jumia has appointed Charles Ballard as their new Chief Executive Officer of Jumia Kenya.

Jumia has announced that they welcomed Charles Ballard as the new Chief Executive Officer of Jumia Kenya.

I am excited to continue driving the e-commerce narrative in rural Kenya where more than 70% of the population lives. Access to Modern Retail is a challenge in these areas, which is a great opportunity to grow our online marketplace. E-commerce can bring better prices, more choices, and convenience to the rural Kenyans.     

Charles Ballard, CEO, Jumia Kenya

Before being appointed CEO of Kenya, he served as Senior Vice President – Commercial, leading the development and transformation of GM categories across the group. He also worked in several leadership roles in Kenya including COO and Head of Performance & Planning.

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