MTN-Backed Super App Ayoba Reaches Over 10 Million Monthly Active Users

The MTN-backed Super App, Ayoba has reached the milestone of more than 10 million monthly active users.

In a recent announcement, MTN-backed super app, Ayoba disclosed that they have reached over 10 Million active users monthly.

We celebrate this milestone and are pleased that through Ayoba, we can provide access to affordable communications so that millions of people across our markets can enjoy the benefits of a modern connected life.

MTN’s Ambition 2025 strategy is to drive digital and financial inclusion across Africa. Via Ayoba, we intend to reach 100 million monthly active users by 2025, ensuring more people reap the social, economic, and developmental dividends of being online.

Serigne Dioum, Digital and Fintech Officer, MTN group

Our progress in 2021 has been considerable, growing in excess of four million users. This is a clear sign that the African market really enjoys Ayoba, and we are here to stay.

This growth is also due to the hard work of our team, and of course, the loyalty and enthusiasm of our users, who are always our first priority. We look forward to even bigger growth in 2022, as we see progress from the new features, content and general improvement that will be launching throughout the year.

Burak Akinci, CEO, Ayoba

More News