beIN MEDIA GROUP (beIN) launched its revamped beIN SPORTS NEWS channel on 11th November 2022, exactly 11 years after its first-ever broadcast. The Middle East and North Africa’s (MENA) leading channel for sports news will be broadcast from its brand-new, state-of-the-art studio, located in the heart of Doha.
The Arabic language channel boasts a new look and feel, along with a slogan reflective of its approach to news coverage – “First Source for the Latest News.” It also features exclusive programming, over 40 global correspondents, and a world class line-up of presenters. This refresh will be carried through digital channels, streamlined for easy navigation for its millions of followers.
The channel will deliver hourly live news bulletins, along with ongoing analysis and feature content in crisp HD. As part of its aim to expand access for underrepresented groups, its 20:00 MECCA evening bulletin will also be delivered in sign language.
As the Official Broadcaster of the FIFA World Cup Qatar 2022TM across MENA, content for beIN SPORTS NEWS will initially focus on tournament-related news and features. Post December 18th, content will broaden to encompass the entire sporting world. So, viewers can still expect the same round-the-clock news bulletins, searing analysis and original, engaging content.
The relaunch of beIN SPORTS NEWS marks an exciting new chapter for us at beIN. We are relentless in our efforts to provide our audiences with an unmatched viewing experience, particularly as we approach the kick-off of the greatest show on earth. However, our ambitions extend far beyond FIFA World Cup Qatar 2022TM, and we continue to evolve and diversify our content. The relaunch of this 24-hour news channel will see us unanimously viewed as the primary news source for the latest in sport.Mohammed Al-Bader, Managing Director, beIN Channels – MENA
In a first look before the official launch, media toured the premises and met with CEO of beIN MENA, Mohammad Al-Subaie, who welcomed them to the brand-new state-of-the-art studio, as well as Director of News, Mohammed Ammor and Manager of News Output, Ali Al-Mosllamani, who outlined the vision and mission of the refreshed channel and provided a detailed overview of what to expect.