Relario AG has successfully completed a pilot project in Uganda using relario PAY seamless payment technology for mobile game payments in Africa. With relario PAY seamless payment technology, consumers across Africa can easily make mobile gaming and digital content purchases without using a debit card, credit card, or bank account. Payments are simply sent via SMS and relario’s mobile content partners, among them leading mobile gaming developers, enjoy reliable earnings in the currency they wish.
As a result, relario PAY technology is now available to all game developers and publishers covering mobile game users on all MTN and Airtel networks plus some others in Africa.
The payments landscape continues to change rapidly. As fintech technologies evolve, consumer payments to merchants can be simplified. Together with relario’s strong mobile content partners, users of both smartphones and feature phones benefit from a seamless payment experience, particularly for mobile games.
Stefan Klebor, Head of Messaging & Payments, Relario AG
Many African users only have airtime on their phones as a means of electronic wallet. relario PAY allows them to unlock the world of entertainment and education simply by using this airtime. Merchants have seen up to 10 times higher conversion rates with relario PAY’s simple 1-click checkout. The mobile user confidently sends a micropayment by regular SMS that is deducted at standard rates from their airtime.
Africa’s mobile game industry relies on strategic collaborations with network providers and game publishers continually coming together to make a difference. With relario PAY technology, we have the solution to simplify the mobile payment process and remove the conversion hurdle.
Stefan Klebor, Head of Messaging & Payments, Relario AG
