Jumia Partners with realme to Boost Smartphone Adoption in Africa

Jumia has announced that they have partnered with realme in an effort to boost smartphone adoption in Africa.

In a recent announcement, Jumia disclosed that they have signed an MoU with realme to help boost smartphone adoption in Africa.

We are delighted to begin exploring how we might offer our platform to realme and provide it with the opportunity to grow and access the African market. Both of our companies share similar values and we look forward to a collaboration that would provide Jumia’s consumers access to best-in-class, affordable smartphones via Jumia’s seamless shopping experience. 

Sandeep Narayanan, VP, Consumer Electronics, Jumia

We are thrilled to partner with Jumia, the leading e-commerce platform in Africa, to bring our smartphones to users across the continent. This partnership reflects our ongoing commitment to technology decentralization by making technology that used to be only in flagship models to be accessible to more consumers. We believe the young generation in Africa will find our products to have the best side of performance and of trendsetting design, as it is our mission to scale innovation with trend for consumers in the world.

Jack Zhang, General Manager, realme CIS & MEA region

Sub-Saharan Africa is one of the world’s fastest-growing mobile regions and millions of African mobile users use a smartphone to access Jumia for their everyday needs. With this in mind, we look forward to further enhancing the penetration of e-commerce in the region.

Betty Mwangi, CEO, Jumia Kenya

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