Tigo, one of the largest telecom network, having 13 million active subscribers, partnered with Dunia Investment to launch “DILIPESA” an instant rewards and entertainment programme for its Mobile Money users.
The aim of the service is to drive a higher level of engagement and penetration of financial services among its customers, using the Gamification route.
“We are proud to introduce DILIPESA and bring to you all an unmatched experience of games, rewards and Winnings. Anyone using Tigopesa will now be able to engage with our service and enjoy from the most creative and gratifying game offers.
The service is free from any access charge and will be available through Tigopesa menu *150*01#, for as low as TZS 500, across the country in English & Kiswahili.
Also, considering Tanzania’s passion for Football & Sports, we have also packed SOKA LIVE into our launch offering of Wapi Simba? (where is the Lion), Dodo x36 (surprise 36) and Jackpot Leo, which is the Daily Jackpot.
We believe more and more Tigopesa customers will experience this programme. And those who are still not registered will also join to enjoy the benefits.”Kumesan Pather, Head of Marketing, Dunia Investment Limited
“It was really fun for us to work with Dunia and Axieva to develop this exciting service. With Dilipesa, Tigo customers will now be able to enjoy unique incentives, rewards and surprise offers for engaging with our financial service TIGOPESA. Not just will they have their chance to WIN Motorbikes, Laptops, Phones & Travel Tickets; they will also have options to encash upto Millions of Shillings every day.
It all depends on a user, on how rewarding they want their experience with Dilipesa, which works on all Smartphone & Feature phones seamlessly” said Felician.
The launch event was also marked by the presence of the dignitaries from the regulatory body, including the Director-General of the Gaming Board of Tanzania, James Mbalwe; who applauded the partnership and mentioned “We are happy to see this innovative partnership by Dunia with Tigo and Axieva to drive engagement of Financial services through blended Games.
This is a smart initiative and Dunia has been a credible operator in this market.
We hope this launch will be well received by the customers and pave the way for the industry to follow and drive more such innovations” commented James.Fabian Felician, Key Account Manager, Tigo Pesa Corporate,
The launch of this partnership has considerably relied on the technology, research and execution work done by Axieva; one of the leading Fintech platform companies in the region.
“We are privileged to be part of this initiative. Today’s launch with Tigopesa goes together with our vision of inclusive penetration of Financial services.
We would also like to thank the Gaming Board, for their foresightedness, approvals and guidance without which today’s launch of ‘Gamification of Financial services’ was not possible.”Avnish Bhatt, Director of Sales, Axieva Africa