Mdundo has announced a new telecommunication partnership in Africa with MTN Nigeria targeting its customer base of over 70 million subscribers. The partnership is the 3rd telecommunication partnership in Africa since the beginning of 2021.
Mdundo, a leading pan-African music service and MTN, a leading pan-African telecommunications company active in 16 African markets with more than 200 million mobile subscribers across Africa, together launch a music bundle available to MTN’s subscribers. The music bundle offers access to Mdundo’s premium service as well as exclusively curated music mixes to subscribing customers.
“Nigeria is a key market for us and with this partnership, Mdundo will be available to over 110 million customers across Nigeria covering a significant share of all mobile subscribers in Nigeria. MTN is a strong player with a forward-thinking partnership approach and a strong vested interest in the Nigerian music industry making them great partners’”.
Patrick Sampao, Head of Telco Partnerships, Mdundo
“We are excited about this partnership as we continue to seek opportunities to provide superior service to our customers. Nigerians love music and we believe this partnership will strengthen our capability to meet our subscribers’ needs by offering another platform for music consumption.”
Srinivas Rao, Chief Digital Officer, MTN Nigeria
Mdundo has introduced telco partnerships as a central part of its monetization initiatives in 2020 and expect this stream to account for 40% of the company’s revenue within a few years.
Telecommunication partnerships across Africa is an important part of Mdundo’s growth and monetisation strategy. The agreement with MTN Nigeria is the third telecommunication partnership agreement announced in 2021. As a result of these partnerships, the Mdundo music bundles are now available to a total of 125 million customers within Nigeria and Tanzania.