StarNews Mobile Come into a Partnership with Culture Genesis

StarNews Mobile and Culture Genesis have come into a partnership for the distribution of all Def Comedy and music channels to mobile users.

StarNews Mobile, the leading mobile video network helping content creators, celebrities, and brands monetize their content in Africa, today announced its partnership with Culture Genesis, the largest black-owned digital platform with over 15 million fans and 500 million monthly views, to distribute All Def Comedy and Music channels to over 430 million mobile subscribers via Orange and MTN in Africa.

Initially, All Def’s “Dad Jokes,” “Great Taste,” “Roast Me” comedy shows, and “Arts & Raps” and “Bar Exam” music shows will be shared in Nigeria—the largest mobile user market in Africa with 150 million mobile subscribers—as well as in South Africa with 80 million mobile subscribers. Plans for further expansion will be announced in the coming weeks.

“We are excited about our synergetic partnership with Cultural Genesis and the opportunity to introduce its diversified content portfolio directly to African mobile users, an audience of over a billion people. It’s important to note that Black American content has a historical relation with the African continent––we love and are fascinated by it. We are thrilled that Culture Genesis has opened its distribution reach to an eager African audience, and we look forward to a successful partnership.”

Guy Kamgaing, Chief Executive Officer, StarNews Mobile

Culture Genesis acquired All Def in 2019 to grow the brand by implementing its InteractLive proprietary software to All Def’s IP and audiences. Since then, All Def’s reach has skyrocketed by leveraging the cultural power of comedy, hip-hop, poetry, and social justice. All Def partners with the most talented Black and LatinX content creators to produce 24/7 authentic and entertaining content for multicultural audiences. All Def’s sister brand, Def Jam Records, has successfully resonated with people across Africa over the years as hip-hop is the top music genre on the continent.

“StarNews Mobile shares in our vision to empower artists and new multicultural talent. This partnership is a significant opportunity for All Def and our content creators due to StarNews Mobile’s strong relationships with leading telecom operators, growing subscriber base, and monetization incentive that will expand our global presence tremendously.”

Cedric J. Rogers, Co-founder and CEO, Culture Genesis

StarNews Mobile is available in the Ivory Coast, Cameroon, Congo, South Africa, and Nigeria with Ghana, Benin, Rwanda, and Senegal coming soon. StarNews Mobile has established partnerships with large pan-African mobile operators such as MTN, Orange, and Maroc Telecom in order to distribute exclusive and quality video content directly to users.

More News