Zain Group launches five-year Corporate Sustainability Strategy

Zain’s newly established Corporate Sustainability strategy is centered on four pillars which are Climate Change, Social Business, Inclusion and Generation Youth.

The strategy was created by assessing the materiality of sustainability-related topics on the business and the value it creates for society. By balancing financial returns and social values, this strategic approach aims to establish purpose driven activities centered on Meaningful Connectivity. Qualitative and quantitative targets have been embedded to ensure measurable metrics are set to assess and track the progress of Zain’s sustainability-related activities. 

Examples of the some of Zain’s 2020-2025 targets include: 

  • Empower 16 million children and youth across Zain’s footprint
  • Foster women in STEM-related fields
  • Supporting People with Disabilities and increase access 
  • Equip 943,000 children with digital literacy skills
  • Reach 891,000 unemployed youth 
  • Target 70% of Group Suppliers and 50% of local suppliers to complete Zain’s social and environmental related sell-assessment questionnaire

During 2020, Zain Group’s Chief Sustainability Officer, Jennifer Suleiman set the foundation in establishing the company’s new 2020-2025 Corporate Sustainability strategy.

“This five-year strategy is based on providing access to Meaningful Connectivity to all the communities Zain serves, that ultimately leads to equitable systemic change grounded on the UN’s Sustainable Development Goals, ultimately creating room for development and growth.”

Zain Group’s Chief Sustainability Officer, Jennifer Suleiman

Supporting the new five-year corporate sustainability strategy, in partnership with the GSMA’s Mobile for Development Assistive Technologies team, Zain held two-day workshop where 70 employees from its operations were further trained on how to better create more inclusive products and services. 

“2020 was a significant year for sustainability at Zain, but we made it even more through the COVID19 initiatives we introduced during the course of the year. Notably, our ‘B’ scoring from the Carbon Disclosure Project, (the highest among all regional telcos) highlighted our leadership in addressing climate change in the industry. We continue to closely monitor the impacts of our activities on climate change and set goals to reduce negative impacts over time. In the years ahead, we shall continue being a force for good and look forward to being an even greater champion of the issues that affect our communities the most.” 

Zain Group’s Chief Sustainability Officer, Jennifer Suleiman

Furthermore, to raise awareness and better educate individuals on the importance of child online safety, Zain launched a social media campaign and an internal announcement promoting tools and resources that offer tips and advice on how they can keep their children safe online. This campaign was also extended internally to over 7,500 employees across Zain’s operations.

The company announced the new initiative with the publication of its consecutive 10th annual sustainability report, entitled ‘The Ten-Year Journey’, which charts the sustainability agenda the company has undertaken in this area across its footprint over the last decade.

During this decade, Zain has evolved its operations by becoming a digital lifestyle service provider, establishing value-driven and purposeful activities, building resilience, adapting to market changes, addressing societal deficits, and establishing purpose driven activities centered on Meaningful Connectivity. 

The 10th edition showcases how Zain continued to improve and adapt its activities to align to international best practices and report on its activities following the GRI Standards Framework. Moreover, for first time Zain also adopted the Sustainability Accounting Standard Board framework (SASB) for Telecommunications Services. Both standards were externally assured by Ernst & Young (Al Aiban, Al Osaimi and Partners) providing limited assurance. 

“Publishing our 10th sustainability report is a significant achievement, and along with over 7,500 Zainers, we are extremely proud of the programs and initiatives we have implemented, and all the lives we have impacted for the better. The ongoing COVID-19 pandemic has brought the meaning of that mission sharply into focus and offers a profound reminder that beyond our commercial activities and providing essential connectivity, vitally important as they are, there are lives at stake, requiring all our best efforts to protect and save.”

Zain Vice-Chairman and Group CEO, Bader Al-Kharafi

The COVID-19 pandemic accelerated and further pronounced the huge societal discrepancies exposed in many areas of life across the globe. Zain’s latest report demonstrates the company’s firm commitment to creating positive, long-lasting systemic change to better address the socio-economic and environmental impacts across its operating markets and to facilitate socio-economic growth.  This is achieved by  building relationships based on transparency and trust with all stakeholders, setting meaningful goals, and placing sustainability at the core of Zain’s business activities. 

The company’s earlier development of digitalization and sustainability programs placed it in a good position to react quickly to the unprecedented impacts of the COVID-19 pandemic, with operations in each market playing pivotal roles in support of their local communities. 

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