The mobile operator Tigo Chad, acquired by Maroc Telecom on June 27, 2019, is now renamed “Moov Africa Chad”. It is not just this subsidiary of the Moroccan telecom group that is changing its name, but all of the company’s African subsidiaries (Benin, Burkina Faso, Côte d’Ivoire, Gabon, Mali, Mauritania, Niger, Central African Republic, Chad and Togo). Since January 1, 2021, they have been grouped together under the new brand identity “Moov Africa”.
For a long time scattered without any real means of clearly identifying them, Maroc Telecom believes that its various subsidiaries, now under a single shared identity, will reflect a wider area of presence with synergy effects that will contribute to the commercial influence of the brand in each country.
According to Maroc Telecom, this new identity illustrates its vision: “Africa on the move”, which lies in the principle of sharing the group’s know-how and its capacity for innovation for the benefit of the countries in which it operates.
It is the Gabonese subsidiary of Maroc Telecom, Moov Africa Gabon Telecom, which was chosen to conduct the communication campaign common to all countries of presence of the group. French judoka Teddy Riner lends his image to this seduction operation.