UNDP partners with JUMIA Uganda to link market vendors with consumers online

The United Nations Development Programme and Jumia Uganda have launched an online platform – to enable small and medium enterprises to connect with consumers to sustain livelihoods in view of the COVID-19 pandemic.

This initiative is a strategic opportunity to empower the informal sector, market vendors, small and medium enterprises, and produce markets, most of which are dominated by vulnerable groups like; women, youth, and persons with disabilities by connecting them with potential buyers. It will also connect rural farmers with the urban market, keeping the supply chain for agricultural produce active and providing employment and mitigate the effects of the COVID-19 on the economy.

The restrictions on movement have impacted business flow, cut off hundreds of informal market vendors from their usual customers, affecting incomes and straining sustenance of livelihoods, with many struggling to stay afloat. The lockdown also disrupted trade and affected business operations and supply chains of key sectors of the economy. 

For the initial six months, the innovation will benefit vendors in five (5) markets; Nakasero, Nakawa, Wandegeya, Bugolobi, and Kalerwe, all in Kampala city. UNDP will provide smartphones, airtime, and data to be used by the market vendors. 

On their part, Jumia Food will avail of its dedicated ordering platform via app and website that includes a last-mile distribution network, diverse set of payment methods, quality assurance, facilitation of training for the vendors, and growth marketing. 

While officiating at the launch, the Minister of Trade, industry, and Cooperatives; Hon. Amelia Kyambadde said that the UNDP-Jumia offer will enable a reduction in congestion in the markets and traffic jams around these markets and hence not only reducing the risk around spreading the virus, but also increasing convenience of shopping.

Furthermore, without the existence of these markets, the farmers will have no outlets for their goods, ensuring continuity of these markets, means giving farmers a chance to retain their source of livelihoods during COVID-19 and beyond.

Hon. Amelia Kyambadde, Minister of Trade, industry, and Cooperatives

The UNDP Resident Representative, Ms. Elsie Attafuah, speaking at the launch, held at Nakasero market in central Kampala – with strict adherence of social distancing requirements, said that the partnership with Jumia Food, will provide, “a safe, convenient and fast service to the citizens of Uganda while boosting trade.”

She said the offer is part of UNDP’s broader effort to deploy digital solutions for business continuity through e-governance and e-commerce, as Uganda responds to the current disruptions and pressures caused by the coronavirus pandemic.

COVID-19 presents not only health but also a humanitarian and development crisis that is threatening to leave deep social, economic, and political scars for years. It is therefore important to build the national capacity to harness the digital economy to expand e-commerce to support supply chains to enable business continuity and support livelihoods.

Ms. Elsie Attafuah, UNDP Resident Representative

In wake of COVID-19, UNDP is supporting countries to plan, respond and recover from the crisis; and at the heart of this, is a concrete partnership and dynamic collaborations with both state and non-state actors including the private sector.   

Jumia Uganda Chief Executive Officer (CEO), Mr. Ron Kawamara, said both the market vendors and the buyers will find it easy to use the Jumia Food Vendor App and it will offer the consumers a convenient, “Stay Home and Shop” service.

E-commerce digital platforms like Jumia are at the forefront of providing the informal sector and SMEs solutions to keep running and reaching customers during the COVID-19 crisis and beyond,” Mr. Kawamara commented. “We are very excited to partner with UNDP and offer our platform, delivery tools, training and experience to help vendors access consumers in need of fresh produce and for consumers to be able to access the produce, safely. 

Mr. Ron Kawamara, Jumia Uganda Chief Executive Officer (CEO)

How it works:

The model employs market agents, who validate the goods and services before they are dispatched. The agents ascertain that the goods meet the requisite quality, are hygienic, and securely packaged to ensure customer satisfaction and safety. Jumia will use its infrastructure which includes riders trained to provide safe and contactless deliveries, to provide a platform for the vendors to reach customers who are currently under lockdown. Consumers will have the option of giving feedback on the level of satisfaction of both the product and the service through the Jumia Vendor App. 

The platform will also allow the market vendors to reach a large segment of customers that they have never reached and to track their daily sales. The analytics from this partnership will be used to scale the offer to different customer segments and regions in the country and come up with more productions in different sectors.

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