Tencent plans Africa expansion for Joox music streaming service

The company plans to roll out the music service that is already available in South Africa in other key music markets across Africa.

“There are a lot of local labels and artists that are big in Africa, but the whole digitalisation journey is not even there,” Tencent’s Poshu Yeung told Bloomberg, before suggesting that expanding in Africa at this stage is more appealing than scrapping for market share in more mature (in a streaming sense) regions. “Rather than go fighting for the pie, it’s better to build a pie.” According to the interview, Nigeria may be one of the first ports of call for Joox as it expands.

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