Jumia & Facebook team up to empower Nigeria’s SMEs

Jumia and Facebook have collaborated to empower small and medium scale enterprises in Nigeria with free training on business growth accelerators, effective customer engagement strategy and advertising.

According to the companies, ‘hundreds of Jumia sellers’ attended the empowerment programme, hosted recently at Facebook’s NGHub.

Attendees learnt how to list and sell products on the e-commerce platform via the seller centre, factors that affect sales on Jumia and top factors that determine pricing. Other topics covered also included how sellers can build and create content for their business pages on Facebook and how they can advertise their businesses on Facebook.

Charles De Moucheron, Head of Jumia Force (J-Force) Africa, said: “The purpose of this training is to enable our sellers and partners to grow their businesses online. This means allowing the sellers to not only be successful on Jumia but also to fetch customers and bring them to their stores through Facebook. We expect that the sellers will implement what they learnt from this training to boost their sales and drive more traffic to their stores.”

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Source: http://www.itwebafrica.com/unified-communications/667-nigeria/246706-jumia-facebook-team-up-to-empower-nigerias-smes

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